Writing paragraphs with PEEL

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Slide 1

Example of a paragraph using PEEL:

Building a deep understanding of the external business environment is crucial for a travel agency. Using a PEST analysis is one way to gain an understanding of the external business environment. For the travel agency business, it can give an understanding of social trends like people’s travel preferences or how they book flights. This then allows the business to offer customers what they want. In addition, knowledge of what is happening in the world economically helps them make decisions. For example, an understanding of the external business environment such as growth in the world economy could motivate a travel agency to offer luxury holiday packages to potential customers. In this way, analysing the external business environment can give a clear picture of one strategy a travel agency could use to stay competitive in the changing environment.

Point
Explanation
Example
Link

Drag the elements of PEEL onto the correct section of the example paragraph

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It is important for a manager to take a proactive approach to addressing the challenges of a diverse workforce.

Such an approach can reduce misunderstandings and conflict in the workplace.

For example a manager could run workshops for staff on understanding cultural differences.

Another example is to have an open-door policy, where employees are given the opportunity to share their concerns regarding diversity issues.

Ultimately, accommodating the needs of diverse groups in the organisation helps to create a positive environment which in turn improves productivity and benefits the business.