In Marketing mix which scope of product supports the elements:
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Market offering can be combination of
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Baker and Anshen say, “The end of all the marketing activities is the satisfaction of ....................”.
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___________________ concerns with pricing policies for late entrants to a market.
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In order to promote a product continuous approaching of prospect consumer is being done, this is called
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What is the marketing of product and service in which the offer itself is not intended to make any monitory profit is called
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Which is the ingredient of product mix?
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........................ refers to transfer of goods and services for money’s worth.
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Who proposed 4Cs in marketing?
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The small paper coupons given to customers by merchants in loyalty marketing programs that predate the modern loyalty card.
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The marketing strategies used in 4Ps/4Cs are
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Pricing technique is used by sellers that offer their products in bundles only is classified as
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Knowledge of which is necessary for effective selling skill.
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Which one is the example of Intangible product?
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Profit oriented objective refers to
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A measure of sensitivity of demand to change in price is known as ____________________
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In personal selling process, step which consists of identifying potential customers is classified as
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_________________ is the best promotion tool in any type of marketing.
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__________________ is the best operable within a first to market scenario even though there would be few competitors within the company industry.
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In the following variables which one is not the variable of marketing mix?
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Consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as
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Which P is not included in the 7Ps of marketing mix?
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The initial stage of Marketing system is…………………….
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There is a weekly market for Fire wood in .................. in Tamilnadu
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________________ is the most common source for leads generation for any company
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Market consists of
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Innovation, Representation, Decision-making and Communication are the ................. functions of management.
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People having similar lifestyles, values, norms, behavior and interests are grouped in
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Pricing technique in which variable fee is charged with a fixed fee, are classified as
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Which is the mode of pricing technique?
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Standard amount that must be sold by salesperson of company's total product is classified as
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Which is the form of the element of promotion mix among?
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__________________ deals with the specification of the actual good or service and how it relates to the target customer.
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Warehouses create.................... utility
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The products whose sale is dependent upon the sale of primary product are __________________
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_________________ refers to the system that assists the organization in delivering the service
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Which among the following is the factor affecting buyer’s behavior?
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Out Of 4ps in marketing mix three are product, promotion, and price, which is the 4th P.
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Company wants to nurture, retain and grow its customer of customer group called
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Setting a low initial price to attract a large number of buyers quickly and cover the large market share is known as
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Service profit chain follows
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What do we call the practice of charging different prices depending on individual consumer and situation?
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Consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as
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What do we call a person who first suggests the idea of buying something?
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Which is not a part of 4Cs in marketing?
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Customer driven marketing strategy is another name of
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Transport create ..................... utility.
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Adding a standard mark up to the cost of the product refers to ______________________
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“Place” in 4Ps mean same as
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Pricing technique used by sellers while selling individual products in bundles is
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The price reduction to buyers who purchase in large volume is known as
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Optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as techniques of
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Concept through which life is brought up in message of advertising strategy in memorable and distinctive way is classified as
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Bargaining, cleanliness, efficiency, convenience are called
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Marketing mix means a marketing program that is offered by a firm to its target……………………. to earn profits through satisfaction of their wants.
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Product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as
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Sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of
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__________________ is the straight reduction in price on purchase during a stated period of time.
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Who is supreme in the Market?
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Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?
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